Online Media is recognised as being an online advertising company with a reputation for being experts in Search Marketing.
PPC search marketing has been an area that Online Media enjoys a renowned reputation since 2003. Since the inception of Google Adwords, Yahoo Search and MSN (now Bing) paid search advertising, Online Media has been acquiring customers for some of the world's largest and best known betting brands.
Since 2009 online advertising within the area of sports betting has more than doubled from £4.6million in 2009 to £10.8 million in 2012.Stickyeyes, Online Gambling and Betting Intelligence Report 2013
We continually track and monitor over 3 million gambling related search terms to engage end users with our own brands and also our operator partners. Online Media provides an experienced, valuable extension to online Casino and Bookmaker's marketing channels. We develop performance led campaigns for our clients that exceed expectations year in, year out.
We run search campaigns in the UK, Europe, US and Asia. We utilise next generation marketing techniques and have developed a knowledge bank that sets us apart from our competitors.
Search Marketing can be a minefield – particularly in the online gambling industry. Sky high costs per click act as a significant barrier to entry for any new campaign. An effective campaign needs to be analysed, customised and monitored in order to meet key objectives.
We know the factors that will make or break a search campaign:
We constantly monitor what our competition is doing. The online gambling market is hugely competitive. Often there are many companies competing for a share of traffic from Google, Yahoo or Bing. Our competitive analysis and experience of running campaigns for over 10 years mean that we can identify key areas of weakness and other opportunities to enhance our strategies.
Search impression volume for sports betting has grown by 18% since 2012, while casino has increased by 15%.Stickyeyes, Online Gambling and Betting Intelligence Report 2013