Back in March 2011, Online Media acquired a truly premium UK domain name for the gambling industry. The acquisition of Bets.co.uk gave Online Media the ideal platform to create a brand that focussed on acquiring customers for our key partners.
Direct commercial relationships with some of the best known UK betting brands allowed Online Media to create a betting portal that gives access to sports betting, Casino, Bingo and Poker customers.
The site focuses on key events throughout the sporting calendar, enabling Online Media to market event specific offers for events like the FIFA World Cup, Grand National, FA Premier League, Wimbledon and British Open to name but a few.
In a substantial fraction (about 25%), user preferences are driven by domains.Microsoft Research, Domain Bias in Web Search 2012
Online Media's search marketing knowledge enables us to generate high traffic levels, and in turn, highly valuable new customers to our operator partners. Brands currently featured on Bets.co.uk include: William Hill, Ladbrokes, Coral, bet365, Sporting Bet, Sky Bet, Paddy Power.
Some facts about bets.co.uk;