Formed in 2004 to service the online gambling market, Online Media has evolved into one of the UK's leading affiliates.
Online gambling is now an established market, generating in excess of £2.5bn revenue per annum in the UK alone. Back in 2004, the online landscape was a different proposition altogether. For instance, up until 2008 Google banned PPC for any gambling relating terms in the UK. This meant implementing creative methods of generating customers.
Following Googles policy change in 2008, we began building a comprehensive PPC strategy. Impressions served run into the hundreds of millions, generating millions of clicks.
In 2011 we launched our flagship website - Bets.co.uk. This represented a significant investment, but has proved to be a sound one, with conservative estimates valuing it at well into 6 figures. With the launch of Bets.co.uk, we also implemented a multi channel marketing campaign
We currently operate in over 15 countries and our reach is expanding every month. Since 2008 Net Revenue has increased by more than 600%
This high level of growth is principally being driven by sports betting – particularly in the area of in-play products. Since 2009, online sports betting consumer expenditure has grown from £634 million to £1,138 million in 2013, representing a 79% increase.
The graph below illustrates the growth, since 2008, of Sports Turnover and Net Revenue for Online Media. Growth is in relation to 2008 as the base year.